seniorlivingsalesandmarketing Archives

Roy Barker December 7, 2017Marketingcommunity, MDS, Moore Diversified Services, roy, Roy Barker, senior, Senior Living, seniorlivingsalesandmarketing, social media

3 Benefits of Social Media for Senior Living Communities

A significant misconception among many people in the senior living industry still exists. It’s believed that social media isn’t for this “type” of business and think it’s too modern to have much benefit for their business. This belief could not be farther from the truth. In general, 92 percent of marketers believe social media marketing is invaluable to their business. However, this is not the case, social media isn’t a fad and has proven measurable business outcomes. It’s no longer … Continue reading “3 Benefits of Social Media for Senior Living Communities”

Roy Barker December 5, 2017SalesMDS, Moore Diversified Services, roy, Roy Barker, senior, Senior Living, senior living sales and marketing, seniorlivingsalesandmarketing

How to Help Seniors Who Reject Senior Living Communities

Who is your biggest competition in the senior living industry? If you said the senior living community down the road you would be incorrect. Your biggest competition is actually the senior’s own home. In the senior living industry, there is an average penetration rate of 8-12 percent depending upon the exact location. This means that of all the people who could choose senior living, only 10 percent do. The other 90 percent remain in their own homes or live with … Continue reading “How to Help Seniors Who Reject Senior Living Communities”

Roy Barker November 30, 2017Salesbarker, MDS, Moore Diversified Services, never change, roy, Roy Barker, sales, sales and marketing, Senior Living, seniorlivingsalesandmarketing

Eight Things That Will Never Change in Sales

When it comes to the art of sales and the processes surrounding the art of sales, some things have changed over the years; for example, business people have moved away from knocking on doors to posting infographics on Pinterest. While the end game is still the same: get more clients and build a successful business, there are some things that have not changed over the years with regard to sales. When it comes to the senior living industry, Roy Barker … Continue reading “Eight Things That Will Never Change in Sales”