senior Archives - Roy Barker

roybarker.com April 26, 2018April 24, 2018Content Creation, Sales and Marketingcontent creation, heather deveaux, Roy Barker, senior, Senior Housing Consultant, Senior Living Consultant, senior living sales and marketing, the business of business podcast

Content Creation Podcast with Heather Deveaux

The Business of Business Podcast Episode 2 features an interview with Heather Deveaux freelance writer discussing content creation. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.comand see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about Roy Barker at www.roybarker.com and listen to his other podcast … Continue reading “Content Creation Podcast with Heather Deveaux”

roybarker.com April 24, 2018Reputation Management, Search Engine Optimization, SEOgrow occupancy, local seo, occupancy, reputation management, Roy Barker, Search Engine Optimization, senior, Senior Living, Senior Living Consultant, senior living sales and marketing, seo

Reputation Management and Local SEO Podcast with Ken Tucker

Roy Barker speaks with Ken Tucker about reputation management and local search engine optimization SEO. Ken is the founder of Changescape Web and specializes in search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation. (You can see the full transcript at www.seniorlivingsalesandmarketing.com) Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant. Ken is the author of Social Media Marketing for … Continue reading “Reputation Management and Local SEO Podcast with Ken Tucker”

roybarker.com January 27, 2018March 2, 2018Business, development, General, Net Neutrality, Senior Living Operationsat&t, barker, bellhead, cable, connected, consumer, deregulation, Development, ecommerce, MDS, Moore Diversified Services, net neutrality, network, phone, roy, Roy Barker, senior, Senior Living, service, southwestern bell, startup, telephone

Net Neutrality: What it is and Why it’s so Important

I typically write about business and the senior living industry, but I decided to tackle a new subject with this blog post: net neutrality. It might seem off-topic, but it could actually have a very real impact on the senior living industry. And it definitely has the potential to affect all of us in our personal lives. I want to be upfront about the fact that I likely don’t have all the details and my knowledge might be limited in … Continue reading “Net Neutrality: What it is and Why it’s so Important”

Roy Barker January 9, 2018January 27, 2018Salesbarker, consistent, contact, MDS, Moore Diversified Services, persistent, prospects, roy, Roy Barker, sales, sales and marketing, senior, Senior Living

Never Give Up in Sales

Never Give Up! Pursue Prospects Like You Mean It In senior living sales and marketing it’s easy to get beat down with no’s, maybes, I’m just not ready, or I found another community. The reasons seem endless and can be very discouraging. But what makes the difference between a mediocre and an outstanding sales professional assuming both have the basics like a friendly, outgoing personality, knowledge of the industry, and communication skills is persistence. For senior housing professionals; never give … Continue reading “Never Give Up in Sales”

roybarker.com January 9, 2018January 24, 2018Employee Retention, Employeesbarker, communication, employee, employee retention, encourage, engage, engagment, growth, MDS, Moore Diversified Services, Opportunities, opportunity, roy, Roy Barker, senior, Senior Living

Was That Really The Question? Ways to Encourage Employee Engagement

The other day I saw this question posed to others in a forum, “what do you do to show your employees they are involved?” The obvious answer to me was, don’t just try to show them, actually get them involved. I’m sure the intent of the question was supposed to be “how do you involve your employees,” but it didn’t really come across that way. This does bring up the question of do you only do things to try to … Continue reading “Was That Really The Question? Ways to Encourage Employee Engagement”