Senior Living Archives

roybarker.com June 28, 2018June 21, 2018Communication, Content, Content Creation, Marketing, Marketing Senior Housing, Planningcommunication, conten calendar, content, heather deveaux, Marketing, Roy Barker, Senior Living, senior living sales and marketing

Developing A Content Calendar with Heather Deveaux

In Episode 5 Roy Barker talks with Heather Deveaux about the importance of developing a content calendar to aid in planning and posting content to your preferred channels. Heather Deveaux is a freelance writer and loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The … Continue reading “Developing A Content Calendar with Heather Deveaux”

roybarker.com June 21, 2018July 2, 2018Business, Diversity, Hiringbusiness, Diversity, employee retention, Roy Barker, Senior Living, Strategy

Are Companies With Greater Diversity More Profitable?

Diversity is a Strategy Diversity in the workforce is a growing topic for many big companies. With women becoming more a part of the working class, even more than they did in the past, and with African-American’s and Hispanics playing an important role of leadership in America, many are beginning to see the benefits of having various races and genders fill spots in their company. A recent report by Pew Research has shown that companies with great diversity are more … Continue reading “Are Companies With Greater Diversity More Profitable?”

roybarker.com May 16, 2018May 14, 2018Communication, Hiringcommunication, employee retention, hiring, marty ramseck, predictive index assessment, Roy Barker, Senior Living, senior living advisory, senior living consulting

Enhance Hiring Results Using the Predictive Index Assessment

In episode 4 of The Business of Business Podcast, I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among teams. Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna. In order to deliver record-breaking sales in highly competitive fields, Marty had to have an … Continue reading “Enhance Hiring Results Using the Predictive Index Assessment”

roybarker.com April 30, 2018April 24, 2018Employee Retention, Employee Turnover, Leadership Developmentconsulting and advisory, employee retention, Employee Turnover, jeffrey davidson, leadership development, Roy Barker, Senior Living, senior living consulting, seniors housing, the business of business podcast

Leadership Development Podcast with Jeffrey Davidson

Leadership development is a crucial factor in employee retention. I was fortunate enough to speak with Jeffrey Davidson with Great Team LTD on the subject. Jeffrey Davidson has been exploring the boundaries of world-class teams for over 20 years. As a recognized expert in strengthening leaders and building teams, he has worked with 100s of teams, taught thousands of employees, and consulted with multiple Fortune 100 corporations. By the age of 35, Jeffrey had been both director at a start-up and president of a … Continue reading “Leadership Development Podcast with Jeffrey Davidson”

roybarker.com April 24, 2018Reputation Management, Search Engine Optimization, SEOgrow occupancy, local seo, occupancy, reputation management, Roy Barker, Search Engine Optimization, senior, Senior Living, Senior Living Consultant, senior living sales and marketing, seo

Reputation Management and Local SEO Podcast with Ken Tucker

Roy Barker speaks with Ken Tucker about reputation management and local search engine optimization SEO. Ken is the founder of Changescape Web and specializes in search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation. (You can see the full transcript at www.seniorlivingsalesandmarketing.com) Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant. Ken is the author of Social Media Marketing for … Continue reading “Reputation Management and Local SEO Podcast with Ken Tucker”