In episode 4 I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among sales teams. Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna. In order to deliver record-breaking sales in highly competitive fields, Marty had to have an advantage over others … Continue reading “Increase Occupancy Through Better Sales Teams: Predictive Index”
Content as Part of Your Marketing Program with Heather Deveaux
The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in today’s sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about … Continue reading “Content as Part of Your Marketing Program with Heather Deveaux”
Use A RACI Matrix To Assign Organizational Responsibility
When you’re a growing organization, there are a lot of moving parts that need to manage. And depending on the complexity of the organization and how many people are involved, managing it can be frustrating. What often happens in companies is that there is a disconnect between various team members about what they believe their role is. This disconnect can result in confusion, unbalanced workloads among team members, and poor communication. Before you find yourself in this scenario, it can … Continue reading “Use A RACI Matrix To Assign Organizational Responsibility”
More Wage Pressure Could Be On The Horizon!
In a proposed plan by the White House, more exempt employees will be eligible for overtime compensation. Not long ago I wrote a piece on the impact of increasing wages through both higher minimum wages and entry level wages in Is Your Business Prepared for the $15-An-Hour Entry Level Worker? Now, you should not only consider the impact of rising wages for hourly workers, but also potential wage impacts related to exempt employees. The proposed plan by the White … Continue reading “More Wage Pressure Could Be On The Horizon!”
Is “Cost Creep” affecting your income statement?
What is “Cost Creep”? How is it measured? How does it affect your community, division, or company? What can you do to stay out in front of it? These are some questions I hope to answer for you. Cost creep, in its basic form, is providing more care to residents than you are being compensated for. This can come about for many reasons, such as: an incorrect loaded hourly rate on which to base monthly service fees (MSF) and … Continue reading “Is “Cost Creep” affecting your income statement?”