Senior Housing Archives

roybarker.com May 18, 2018May 13, 2018Communication, Hiring, Marketing, Marketing Senior Housing, Sales, Sales and Marketingcommunication, hiring, Marketing, marty ramseck, Roy Barker, sales, Senior Housing, Senior Housing Consultant, Senior Living Consultant, senior living sales and marketing, teams

Increase Occupancy Through Better Sales Teams: Predictive Index

In episode 4 I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among sales teams. Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna. In order to deliver record-breaking sales in highly competitive fields, Marty had to have an advantage over others … Continue reading “Increase Occupancy Through Better Sales Teams: Predictive Index”

roybarker.com May 14, 2018May 14, 2018Content, Marketing, Marketing Senior Housing, Sales, Sales and Marketingcontent, heather deveaux, Marketing, Roy Barker, sales, sales and marketing, Senior Housing, Senior Living Consultant, senior living sales and marketing, senior living sales and marketing podcast

Content as Part of Your Marketing Program with Heather Deveaux

The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in today’s sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about … Continue reading “Content as Part of Your Marketing Program with Heather Deveaux”

roybarker.com February 27, 2018March 26, 2018Operational, Planning, Senior Living OperationsAccountable, accoutability, best practices, Consulted, Informed, organization, organization structure, RACI Matrix, Responsible, Roy Barker, Senior Housing, senior housing operations, Senior Living Consultant, senior living operations, Strategic Planning

Use A RACI Matrix To Assign Organizational Responsibility

When you’re a growing organization, there are a lot of moving parts that need to manage. And depending on the complexity of the organization and how many people are involved, managing it can be frustrating. What often happens in companies is that there is a disconnect between various team members about what they believe their role is. This disconnect can result in confusion, unbalanced workloads among team members, and poor communication. Before you find yourself in this scenario, it can … Continue reading “Use A RACI Matrix To Assign Organizational Responsibility”

Roy Barker August 28, 2015October 23, 2017Employee Retention, Employee Turnover, General, Human Resources, Operating Expenses/Costs, Strategic Planning, Uncategorized2015 Strategic Planning, budgeting, Cash Flow, employee retention, exempt employee overtime, exempt employees, Expense Reduction, Financial Success, Goals, HR, Human Resourcese, Improved financial margins, Improved Operating Results, improved terminal value, Income Statement, MDS, Moore Diversified Services, Opportunities, Optimization, overtime, overtime solutions, Roy Barker, Senior Housing, Senior Housing Consultant, Senior Living Consultant, successful 2015, SWOT, wage expense increase, wage increase, White House Proposal

More Wage Pressure Could Be On The Horizon!

In a proposed plan by the White House, more exempt employees will be eligible for overtime compensation. Not long ago I wrote a piece on the impact of increasing wages through both higher minimum wages and entry level wages in Is Your Business Prepared for the $15-An-Hour Entry Level Worker? Now, you should not only consider the impact of rising wages for hourly workers, but also potential wage impacts related to exempt employees. The proposed plan by the White … Continue reading “More Wage Pressure Could Be On The Horizon!”

Roy Barker July 28, 2015July 12, 2017General, Operating Expenses/Costs, Strategic Planning, Uncategorized2015 Strategic Planning, Assisted Living, budgeting, Cash Flow, cost creep, Expense Reduction, Financial Success, Improved financial margins, Improved Operating Results, Income Statement, Independent Living, Moore Diversified Services, Net Operating Income, planning, Roy Barker, Senior Housing, Senior Housing Consultant, Senior Living, Senior Living Consultant, Strategic Planning, Strengths, successful 2015

Is “Cost Creep” affecting your income statement?

What is “Cost Creep”? How is it measured? How does it affect your community, division, or company? What can you do to stay out in front of it? These are some questions I hope to answer for you. Cost creep, in its basic form, is providing more care to residents than you are being compensated for. This can come about for many reasons, such as: an incorrect loaded hourly rate on which to base monthly service fees (MSF) and … Continue reading “Is “Cost Creep” affecting your income statement?”