Posted on May 18, 2018May 13, 2018Categories Communication, Hiring, Marketing, Marketing Senior Housing, Sales, Sales and MarketingTags , , , , , , , , , ,

Increase Occupancy Through Better Sales Teams: Predictive Index

In episode 4 I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among sales teams. Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna. In order to deliver record-breaking sales in highly competitive fields, Marty had to have an advantage over others … Continue reading “Increase Occupancy Through Better Sales Teams: Predictive Index”

Posted on May 14, 2018May 14, 2018Categories Content, Marketing, Marketing Senior Housing, Sales, Sales and MarketingTags , , , , , , , , ,

Content as Part of Your Marketing Program with Heather Deveaux

The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in today’s sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at and see her new project The Freelance Writing School at You can find out more about … Continue reading “Content as Part of Your Marketing Program with Heather Deveaux”

Posted on March 26, 2018April 24, 2018Categories Marketing, SalesTags , ,

Roy Barker Talking Marketing On Sink or Swim Podcast.

Roy Barker was recently a featured guest talking about small business marketing on the Sink or Swim Podcast, produced by Will Hanke and Amber Hanke at Red Canoe Media. Speaker 1: It’s time for another episode of Sink Or Swim. The podcast that helps you keep afloat in a sea of business marketing options. Learn what other business owners are doing to keep their businesses thriving and growing, and what almost sunk their ship. Join the voyage, as Red Canoe … Continue reading “Roy Barker Talking Marketing On Sink or Swim Podcast.”

Posted on January 9, 2018January 27, 2018Categories SalesTags , , , , , , , , , , , ,

Never Give Up in Sales

Never Give Up! Pursue Prospects Like You Mean It In senior living sales and marketing it’s easy to get beat down with no’s, maybes, I’m just not ready, or I found another community.  The reasons seem endless and can be very discouraging. But what makes the difference between a mediocre and an outstanding sales professional assuming both have the basics like a friendly, outgoing personality, knowledge of the industry, and communication skills is persistence.  For senior housing professionals; never give … Continue reading “Never Give Up in Sales”

Posted on December 20, 2017Categories Marketing, SalesTags , , , , , , , , , , ,

Choose Your Own Biography

We Decide Our Own Path As we close 2017, most of us are still planning for both business and personal success in 2018. Some of us may have realized our 2017 plans did not work out as we had originally intended. This realization doesn’t mean we have to throw up our hands and pack it in for 2018. Rather we, at any time, can effect and create the change we desire in our lives! I listened to an inspiring interview … Continue reading “Choose Your Own Biography”