The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in today’s sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about … Continue reading “Content as Part of Your Marketing Program with Heather Deveaux”
Never Give Up! Pursue Prospects Like You Mean It In senior living sales and marketing it’s easy to get beat down with no’s, maybes, I’m just not ready, or I found another community. The reasons seem endless and can be very discouraging. But what makes the difference between a mediocre and an outstanding sales professional assuming both have the basics like a friendly, outgoing personality, knowledge of the industry, and communication skills is persistence. For senior housing professionals; never give … Continue reading “Never Give Up in Sales”
There has been a new day dawning concerning the flow of information in Senior Living industry the last few years. Some in marketing/sales have gotten this and some haven’t quite embraced the movement yet. The larger movement has been from transaction-based selling to relationship building. Transaction-based selling is where the sales person shows the prospect the living unit and dining area and then does a 30-minute information dump about their community.
Over the last few years, the Senior Living space has done an outstanding job attracting top educated talent to the industry. We have become very good at developing and working with complex models and plans in all aspects of the business. But, along the way, some of the very important little things have fallen through the cracks. These little details are specific to sales and marketing and are essential components in relating to prospects and closing a sale. There are … Continue reading “10 Must-Dos for Community Call Takers”
When it comes to the art of sales and the processes surrounding the art of sales, some things have changed over the years; for example, business people have moved away from knocking on doors to posting infographics on Pinterest. While the end game is still the same: get more clients and build a successful business, there are some things that have not changed over the years with regard to sales. When it comes to the senior living industry, Roy Barker … Continue reading “Eight Things That Will Never Change in Sales”