Posted on December 14, 2017Categories SalesTags , , , , , , , , , , , , ,

Senior Livings New Information Paradigm

There has been a new day dawning concerning the flow of information in Senior Living industry the last few years. Some in marketing/sales have gotten this and some haven’t quite embraced the movement yet. The larger movement has been from transaction-based selling to relationship building. Transaction-based selling is where the sales person shows the prospect the living unit and dining area and then does a 30-minute information dump about their community.