If you are in sales, you have likely been reminded that “the fortune is in the follow-up” time and time again. And the truth is, it doesn’t really matter how great your product or service is at the end of the day. If you can’t master the art of following up with your prospects, your sales will likely always suffer. In many ways, following up with a prospect presents more of a challenge than even cold calling new leads. Because … Continue reading “In Senior Living Sales, Follow Up is Where Winning Begins”