When you run a senior living community, one of the most critical factors in your success is being able to maintain a flow of potential residents. This is highly impacted through an effective meeting and follow-up process. Sales and marketing representatives at senior living communities should never assume that a meeting is the end of the possible relationship; after all, many leads don’t become clients for several years. Many families like to research in advance of actually needing the … Continue reading “Five Things to Do After Meeting a Prospective Client”
In Senior Living Sales, Follow Up is Where Winning Begins
If you are in sales, you have likely been reminded that “the fortune is in the follow-up” time and time again. And the truth is, it doesn’t really matter how great your product or service is at the end of the day. If you can’t master the art of following up with your prospects, your sales will likely always suffer. In many ways, following up with a prospect presents more of a challenge than even cold calling new leads. Because … Continue reading “In Senior Living Sales, Follow Up is Where Winning Begins”