Marketing Senior Housing Archives

roybarker.com June 28, 2018June 21, 2018Communication, Content, Content Creation, Marketing, Marketing Senior Housing, Planningcommunication, conten calendar, content, heather deveaux, Marketing, Roy Barker, Senior Living, senior living sales and marketing

Developing A Content Calendar with Heather Deveaux

In Episode 5 Roy Barker talks with Heather Deveaux about the importance of developing a content calendar to aid in planning and posting content to your preferred channels. Heather Deveaux is a freelance writer and loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The … Continue reading “Developing A Content Calendar with Heather Deveaux”

roybarker.com May 18, 2018May 13, 2018Communication, Hiring, Marketing, Marketing Senior Housing, Sales, Sales and Marketingcommunication, hiring, Marketing, marty ramseck, Roy Barker, sales, Senior Housing, Senior Housing Consultant, Senior Living Consultant, senior living sales and marketing, teams

Increase Occupancy Through Better Sales Teams: Predictive Index

In episode 4 I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among sales teams. Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna. In order to deliver record-breaking sales in highly competitive fields, Marty had to have an advantage over others … Continue reading “Increase Occupancy Through Better Sales Teams: Predictive Index”

roybarker.com May 14, 2018May 14, 2018Content, Marketing, Marketing Senior Housing, Sales, Sales and Marketingcontent, heather deveaux, Marketing, Roy Barker, sales, sales and marketing, Senior Housing, Senior Living Consultant, senior living sales and marketing, senior living sales and marketing podcast

Content as Part of Your Marketing Program with Heather Deveaux

The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in today’s sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about … Continue reading “Content as Part of Your Marketing Program with Heather Deveaux”

Roy Barker September 30, 2014Customer Service, Marketing Senior Housing, Operating Expenses/Costs, Senior Consumer Finances, Strategic Planning, Uncategorized2014 Results, 2015, 2015 Strategic Planning, Assisted Living, budgeting, Cash Flow, changes, Expense Reduction, Financial Success, Goals, HR, Human Resourcese, Improved financial margins, Improved Operating Results, improved terminal value, Income Statement, Independent Living, Marketing, MDS, Moore Diversified Services, Net Operating Income, Operations Analysis, Opportunities, Optimization, planning, productivity, reaching goals, Roy Barker, Senior Living Consultant, Strategic Planning, Strengths, successful 2015, SWOT, Threats, Weakness

Conduct a S.W.O.T. Analysis Before You Need a S.W.A.T. Team!

You have the ability to take your business wherever you can imagine. The first step in any journey is planning. The old mantra goes, plan your work and work your plan. Those are great keys to success. Develop a plan and then focus and stick to it. Not that it won’t need tweaking and adjusting along the way, but as long as you can stay focused and true to your mission and goals, you can accomplish anything in life … Continue reading “Conduct a S.W.O.T. Analysis Before You Need a S.W.A.T. Team!”

Roy Barker September 26, 2014Customer Service, General, Human Resources, Marketing Senior Housing, Operating Expenses/Costs, Strategic Planning, Uncategorized2015, 2015 Strategic Planning, Assisted Living, Balance, Financial Success, Happy Customers, HR, Human Resourcese, Improving, Improvment, MDS, Moore Diversified Services, operational changes, Operations Analysis, planning, Roy Barker, Senior Housing, Senior Housing Consultant, Senior Living, Senior Living Consultant, Strategic Planning, successful 2015, SWOT, Training, Work Teams, worklife balance

The Elusive Balance of Life and Business

If you’re like me you’re constantly searching for the optimal balance in life. I do a lot of reading and try to find tips and pointers that work for me. I think one point to stress at the outset is there are many great ideas and theories available, but you have to study and incorporate the ones that are right for you and your situation. The key to balance will be somewhat different for everyone and will change from … Continue reading “The Elusive Balance of Life and Business”