October 2017 - Roy Barker

roybarker.com October 30, 2017November 13, 2017Business, Operational, Planning, Strategic Planningbarker, business, operational, planning, roy, strategic

Strategic and Operational Planning: Two Become One

While they are different in form and function, strategic planning and operational planning must work together. For an organization to optimize human resources, time, energy, finances and more, a company needs both. Strategic planning is the long-term plan for your organization which includes things like the vision, mission, and values of your company. Operational planning is complementary to strategic planning by outlining how to execute on those visions, missions, and values on a daily basis.

Roy Barker October 30, 2017Marketing, Salesbarker, community, Marketing, roy, sales, senior, Senior Living

7 Ways to Connect With Your Senior Living Prospects

What will make your senior living community stand out from the rest? After all, some communities that have a steady stream of new residents every month while others struggle to find new residents. To find the answer to these questions, you have to look at your community through the eyes of your prospective residents and their families. What kind of message do you communicate to them during tours and in your marketing materials? Are you able to form a connection … Continue reading “7 Ways to Connect With Your Senior Living Prospects”

Roy Barker October 23, 2017Marketingblog, Marketing, promotion, Roy Barker, sales, sales and marketing, Senior Living, senior living sales and marketing

Build an Audience for Your Senior Living Community Blog

Where do you start? There is no easier way to build engagement and create a following for your senior living community than through content creation for your website and blog. While many organizations are moving toward video content and visuals, the written word remains essential for SEO purposes and rankings on search engines, such as Google. When you are trying to build a following for your community blog, it can be overwhelming to think about how you are going to … Continue reading “Build an Audience for Your Senior Living Community Blog”

roybarker.com October 23, 2017November 13, 2017Business, Consultant, Planning, Senior Living Operationsbarker, business, Consulting, investment, MDS, plan, planning, roy, Roy Barker, senior, skills

6 Reasons You Should Invest in a Consultant

Running a business is a lot of work. You are always strapped for time and money so you can’t afford to waste either. However, you also can’t afford to go at it alone if you want your business to continue to grow. Hiring a consultant may feel like the last thing you should do, but it is often one of the best investments you can make. The reason why is simple — you will receive the benefit of that person’s … Continue reading “6 Reasons You Should Invest in a Consultant”