August 2017 - Roy Barker

roybarker.com August 18, 2017October 23, 2017Operational, Strategic Planningbarker, business, MDS, operational, plan, planning, roy, Roy Barker, senior, strategic, Strategic Planning

Strategic Planning vs. Operational Planning in Senior Living: What’s the Difference?

Strategic planning and operational planning are two very different and very essential pieces to the business puzzle. They are also areas of the business planning process that seem to fall to the wayside. First, by not understanding what purpose each plan is meant to serve and secondly, not understanding the difference. But they are different. How different, you ask? Let’s find out. Strategic Planning Strategic planning is the foundation of any business. Without it, business owners can wander aimlessly throughout … Continue reading “Strategic Planning vs. Operational Planning in Senior Living: What’s the Difference?”

Roy Barker August 18, 2017Salesfollow up, Marketing, prospect, Roy Barker, sales, Senior Living, senior living sales and marketing

In Senior Living Sales, Follow Up is Where Winning Begins

If you are in sales, you have likely been reminded that “the fortune is in the follow-up” time and time again. And the truth is, it doesn’t really matter how great your product or service is at the end of the day. If you can’t master the art of following up with your prospects, your sales will likely always suffer. In many ways, following up with a prospect presents more of a challenge than even cold calling new leads. Because … Continue reading “In Senior Living Sales, Follow Up is Where Winning Begins”

roybarker.com August 16, 2017October 23, 2017OperationalOperations, process mapping, Roy Barker, sales, Senior Living

The Importance of Process Mapping for Business Operations

Why is Process Mapping Important ? There are a number of reasons why process mapping is vital to the success of your business. Running a senior living facility, for example, requires the flow and tracking of a lot of moving pieces of information, and people! Having processes outlined and in writing keeps everyone on the same page, answers questions that may arise and ensures a consistent operation. Process mapping also means that anyone, at any time, can come in … Continue reading “The Importance of Process Mapping for Business Operations”

Roy Barker August 15, 2017Marketing, SalesMarketing, referrals, Roy Barker, sales, Senior Living

In Sales, Referrals are Golden

It is no secret that word-of-mouth sales referrals are a driving factor for most people today. That is because most people don’t trust advertisements but they trust a recommendation from a friend or family member. Chances are, if you needed to go buy a new car today, after you turned to Google — you would then seek out your closest network for their suggestions. Many businesses will make the mistake of overlooking referrals but the truth is, referrals are often … Continue reading “In Sales, Referrals are Golden”

Roy Barker August 11, 2017Salesbarker, goal, reverse engineering, roy, Roy Barker, sales, sales goals, senior, Senior Living, senior living sales, senior living sales and marketing, setting sales goals

Reverse Engineering Sales Goals

Want to be a sales superstar? Having clear and definitive goals is great, but that alone won’t get you there! Creating an action plan is the next step in the process. Carrying out that action plan is where success is built. You can choose to do the minimum required to meet your goals and be an average sales person or you can excel by surpassing those goals rather than settling for them. But you must take action to win month … Continue reading “Reverse Engineering Sales Goals”